Sunday, October 10, 2010


 Article by: Fazellah        Posted by: Munirah

Alhamdullilah...Finally we have completed our second event entitled “ MEDIA RELATIONS : HOW TO MAKE IT BOOM”...
 As we know, the advisor for this event is En. Abuzar Bin Abd Halim and the project manager is Fatin Nadia zulkapli..once again, congratulations for such a good job..and to all the committee and fellow classmates, WELL DONE!!...

Basically, This event was held at UIC Seminar Hall on 27th September 2010 from 9 am- 1 pm.. 

The speaker for this event was En Dzulman Bin Dato Zainal, Manager Group Corporate Communications, Safura Group of Companies and also Puan Seri Intan, Ketua Pengarang Berita Harian..

The event was officiated by Dean of the faculty, Prof Madya Dr. Mohd Adnan Hashim. The moderator for this event was Prof Madya Ilias Bin Md Salleh. Thanks again for the corporation given to us...:)

The guest who attends this event was Head of Public Relations Programme, Miss Melina Mahfuz, Assoc Prof Dr Kiranjit Kaur, Puan Noraini Yusof and Puan Haryati Ariffin. The participant for this event was from Public Relations and Journalism students from semester 3 until 5.

This seminar discussed about how to build a good media relations between the Public Relations people and the journalist. Both of the speakers gave us lots of useful information for us, the students to learn. They said that, media relations involve working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

Before the seminar end, there is also a Q&A session for the student to asked questions. The event end with the refreshment provide by the organizer.

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