Sunday, August 22, 2010

New Media

Article Contributed By : Hardhinah                            Posted By: Munirah
Pictures: Education Purpose Only.

New media is a broad term that emerged in the form of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.

New media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes new media from traditional media is the dynamic life of the "new media" content and its interactive relationship with the media consumer.

New technology has given people more options to express themselves- not just through websites, and online blogs and social networks, but also through an array of personal mobile devices that allows anyone to share experiences through digital sound, images and video.

Today, we have many types of new media available for us. The famous Apple iPods is used to make their own music playlists. Personal video recorders allow them to customize television schedules. Digital Audio Broadcasting or DAB Digital Radio pumps static-free music to their homes and cars. These consumers pull stock-market updates, text messages, wallpaper, ring-tones, and short-form video into their mobile phones. They come together in online communities, generate their own content, mix it, and share it on a growing number of social networks.

Broadband access and the Internet Protocol (IP) have made this new breed of consumer possible. Broadband and IP will be the foundation through which consumers organize their work, leisure, and social. A weblog also known as blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news, such as food, politics, or local news; or even personal online diaries.

Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. Podcasters' web sites may also offer direct download or streaming of their files.

The old media model was: there is one source of truth. The new media model is: there are multiple sources of truth, and we will sort it out. The clear benefit of new media will be an explosion of creativity: a flowering of expressive diversity on the scale of the eponymous proliferation of biological species 530 million years ago. We are entering an age of cultural richness and abundant choice that we've never seen before in history. Peer production is the most powerful industrial force of our time.

At the same time revolutions tend to suck for ordinary people. Indeed, many people in the traditional media are pessimistic about the rise of a participatory culture, either because they believe it threatens the business model that they have grown used to, or because they feel it threatens public discourse, civility and even democracy.

No comments:

Post a Comment